For Highways, a pub located next to Sandown Racecourse, I led the creative direction to develop a distinctive brand identity that captured the venue’s dynamic atmosphere. This included designing the website, creating engaging marketing materials, and producing promotional assets that reflected Highways' lively and accessible environment.

 

I also directed the photography and styling to ensure the visuals showcased the unique charm of the venue, from its welcoming interiors to its proximity to the racecourse. My goal was to create a consistent, vibrant brand experience that resonated with both racegoers and locals, ensuring Highways stood out as a go-to destination for food, drinks, and entertainment.