For Melbourne Street Eatz, a vibrant pop-up food truck festival, I was responsible for all aspects of branding, design, signage, event logistics, and marketing. I collaborated closely with a diverse range of retailers to ensure each event featured cohesive and customized branding that highlighted their unique offerings. Working alongside logistics teams, photographers, and installation crews,

 

I ensured a seamless setup and consistent visual identity across all festival locations. In addition to the physical event design, I led the creation of all marketing and digital content, including promotional materials and social media assets, to generate excitement and engagement before and during the festival. This multifaceted role allowed me to blend creativity with strategy, ensuring Melbourne Street Eatz was not only visually stunning but also effectively promoted and well-attended.