For The Peninsula Club in Dromana, located by the beautiful beachfront on the Mornington Peninsula, I led the creative direction to develop a fresh and inviting brand identity that highlighted the venue’s stunning location and vibrant atmosphere. This included designing the website, creating marketing materials, and developing promotional assets that showcased the club’s coastal charm and welcoming environment.

 

I also directed photography and styling to capture the breathtaking views, spacious interiors, and laid-back yet lively vibe of The Peninsula Club. My goal was to create a cohesive brand experience that positioned the club as a must-visit destination for both locals and visitors seeking great food, drinks, and relaxation by the beach.