For Stoneys in Bacchus Marsh, I led the creative direction to craft a brand identity that resonated with the local community while highlighting the pub’s vibrant sports bar atmosphere. This included designing the website, creating marketing materials, and developing promotional assets that showcased Stoneys as a central gathering place for locals.

 

I also directed photography and styling to capture the essence of the venue, focusing on its lively, friendly environment and its role as a go-to spot for sports fans. My goal was to create a consistent and approachable brand experience that positioned Stoneys as a key destination for both casual meals and sporting events in the regional community.